I got started in SEO early on as more of a personal obsession than an actual career path. Like many new to SEO - I quickly found out I didn't know as much as I thought I did. With new sites, new strategies (that followed the rules) and new projects I finally found success.

As I grew my personal obsession into a professional career, I continued to enjoy it with the same enthusiasm as I had when I started. Today, I focus a great deal of my time watching the algorithms and focusing on technical SEO. When something goes wrong, I'm always interested in finding out why. That drive to explore and try new things continues to drive my interest in serving my clients.