![](https://moz.rankious.com/_moz/images/blog/banners/advanced-seo-74da3a3_2021-03-30-220504.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617141904&s=09715ffd3c05430ff5174c30c5bea7e3)
5 Ways You Might Mess up When Running SEO Split Tests
6/18/2019 SEO split testing is a relatively new concept, but it’s becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing in the context of Conversion Rate Optimisation (CRO) for a long time, and applying those concepts to SEO is a logical next step if you want to be confident that what you’re spending your time on is actually going...