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6/18/2019 SEO split testing is a relatively new concept, but it’s becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing in the context of Conversion Rate Optimisation (CRO) for a long time, and applying those concepts to SEO is a logical next step if you want to be confident that what you’re spending your time on is actually going...
5/9/2017 Rigid CMS? Backed-up dev queue? Using Google Tag Manager, you can move past your issues implementing technical SEO changes and start adding structured data, canonicals, noindex tags, mobile switchboard tags, and more.
9/19/2016 Google Keyword Planner recently saw a disappointing change: Keyword volumes are being lumped into large ranges that don't offer near the detail we had before. This post explores what that means for your SEO work.
3/28/2016 Keywords or concepts? Wondering about what works in the now, Sam Nemzer devised an experiment to discover what the SERPs have to reveal about how Google interprets different yet synonymous keyword phrases.