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Alan_Coleman

@Alan_Coleman

Joined Last Online Location Dublin, Ireland

Job Title: CEO & Founder

Company: Wolfgang Digital

Wolfgang Digital website

After failing to land his dream job in Google, Alan set up specialist search agency Wolfgang Digital on his kitchen table in 2007. The mission was simple, execute exceptional digital marketing. Wolfgang Digital have been growing organically and growing steadily since. They have won industry acclaim for their work winning 17 international awards in recent years. Including 5 Grand Prixs and a Best Small PPC Agency in Europe followed by a Best Large Integrated Agency in Europe. Giving great people the opportunity to excel is the secret sauce behind Wolfgang’s success. Wolfgang Digital gained a little bit of fame when they came out of the closet as the owners of one of Ireland’s leading sex toy shops. They had been secretly drop-shipping dildos to the four corners of Ireland for years. Alan then shot to infamy when he was found guilty in an advertising standards case after he invented a sex toy, named it after a competitor and then SEO’d the crap outta it Too far Alan. Too far. Alan publishes short weekly videos on the state of digital marketing paying particular attention to his pet subject, the Battle of the Internet Giants. Check out Wolfgang Bites on YouTube. Before he started Wolfgang Digital Alan ran a number of small businesses including a veggie lunch delivery business, a football merchandise business and porridge & smoothie stalls at music festivals. Alan is a year-round sea swimmer and enjoys nothing more than going for a wander in the woods with friends and family.

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Blog Posts

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

1/15/2020 The newest e-commerce KPI study report is here for 2020. Check out what the top 4 correlations were with conversions and head to the full study for more.

The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed [Video]

9/26/2018 The number-one site engagement factor correlated with revenue volume for e-commerce: average number of sessions per user. See what this means for your 2019 strategy and check out the importance of an evolving message that hits searchers at multiple touchpoints along their journey.

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

9/7/2017 Wolfgang Digital analyzed 143 million website sessions and $531 million in online revenues to find out how e-commerce KPIs correlate to conversions and which metrics drive success.

A Dozen Digestible Takeaways from 2016's E-Commerce Benchmarks Study

9/12/2016 Wolfgang Digital analyzed Google Analytics insights from over 80 million website sessions and over a quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website KPIs for you to use as benchmarks.

In-SERP Conversions: Dawn of the 100% Conversion Rate?

12/23/2015 By now, we're all pretty used to Knowledge Graph results in the SERPs. But what could it mean when Google offers the ability to make a purchase, a call, book an appointment, or otherwise convert customers within those results? In this video blog, Alan Coleman speculates about a potential 100% conversion rate in the SERPs and raises the question of Google's role in an increasingly app-centric world.

8 Ways Content Marketers Can Hack Facebook Multi-Product Ads

7/8/2015 A new ad format offered by Facebook can be tweaked to display your content in innovative ways.

E-Commerce KPI Study: There's (Finally) a Benchmark for That

1/15/2015 Wolfgang Digital analyzed 30 sites totaling 56 million visits to find out how your standard KPIs (bounce rate, session duration, percent of mobile revenue, and more) correlate to conversions.

After failing to land his dream job in Google, Alan set up specialist search agency Wolfgang Digital on his kitchen table in 2007. The mission was simple, execute exceptional digital marketing.

Wolfgang Digital have been growing organically and growing steadily since. They have won industry acclaim for their work winning 17 international awards in recent years. Including 5 Grand Prixs and a Best Small PPC Agency in Europe followed by a Best Large Integrated Agency in Europe. Giving great people the opportunity to excel is the secret sauce behind Wolfgang’s success.

Wolfgang Digital gained a little bit of fame when they came out of the closet as the owners of one of Ireland’s leading sex toy shops. They had been secretly drop-shipping dildos to the four corners of Ireland for years.
Alan then shot to infamy when he was found guilty in an advertising standards case after he invented a sex toy, named it after a competitor and then SEO’d the crap outta it

Too far Alan.
Too far.

Alan publishes short weekly videos on the state of digital marketing paying particular attention to his pet subject, the Battle of the Internet Giants. Check out Wolfgang Bites on YouTube.

Before he started Wolfgang Digital Alan ran a number of small businesses including a veggie lunch delivery business, a football merchandise business and porridge & smoothie stalls at music festivals.

Alan is a year-round sea swimmer and enjoys nothing more than going for a wander in the woods with friends and family.