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SarahGurbach

@SarahGurbach

Joined Last Online Location Seattle, WA

Job Title: Digital Marketing Manager

Company: Yesler

Favorite Thing about SEO
That it starts with human problems.

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One Size Does Not Fit All: Driving Conversions Through Audience Analysis

9/14/2015 It's no longer just "we need more content," but "we need the right kind of content for the right kind of audience at the right time in their journey." Sarah Gurbach details research tools and strategies for understanding your audience.

My goal is to utilize data, research, and psychology principles to better understand the behavior of humans as it pertains to consumerism. With the human behind the device always in mind, I enjoy learning about the customer journey to purchase and the intersection of digital media.