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alpmimar

@alpmimar

Joined Last Online Location San Francisco, CA

Job Title: Marketing Luminary

Company: Symantec

Alp100

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Seven Simple Tips for Insightful A/B Testing

9/9/2015 Marketing is full of cliches, but one that has stood the test of time and still rings true is "When in doubt, test." Are you testing your assumptions?

Alp Mimaroglu is a Marketing Luminary at Symantec. He specializes in marketing automation, demand generation, analytics, and marketing technology. Alp has extensive experience with both business and consumer marketing. He’s passionate about how technology is rapidly becoming the key to success in both the corporate sales and marketing landscapes. Follow Alp on LinkedIn and Twitter @alpmimar.