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cara.harshman

@cara.harshman

Joined Last Online Location New York, NY

Job Title: Experimentation Evangelist

Company: Freelance

Favorite Thing about SEO
Seeing the blog post that targets a keyword climb in the ranks!

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The Homepage is Dead: A Story of Website Personalization

5/2/2017 In the quest for better conversions, Optimizely went from one homepage to 26 different versions uniquely personalized to different visitors and increased conversions by over 100%. Cara Harshman shares the thought process and methodology behind the experiment.

The former Content Marketing Manager and Blog Editor at Optimizely, Cara Harshman is a preeminent voice in A/B testing and website personalization. She wrote the book A/B Testing on behalf of Optimizely’s co-founders and has spoken around the world.