How To Earn High-Authority Links That Drive Rankings
7/31/2023
Learn about the importance of digital PR and link-building in this article by Kelsey Libert. Discover how can you consistently earn media coverage, while avoiding spammy link networks.
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Job Title: Co-founder
Company: Fractl
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7/31/2023
Learn about the importance of digital PR and link-building in this article by Kelsey Libert. Discover how can you consistently earn media coverage, while avoiding spammy link networks.
9/27/2016 What insights can you learn from analyzing 26,000 links? The experts at Fractl share the most valuable takeaways from taking a keen eye to the links they've earned from hundreds of content marketing campaigns.
7/28/2016 If your safe content isn't getting results, it may be time to go risky. Kelsey Libert shows how you can wield the power of controversy in content marketing — responsibly.
4/26/2016 What kind of content is going to earn you the most — and highest quality — links? In a comprehensive look at a whopping 300+ content marketing campaigns spanning from 2013 to the present, Kelsey Libert shares the key ingredients to creating truly stellar content.
2/25/2016 From the 5,000% drug price increase to the debate over "The Dress," everyone's heard about these 7 wild PR stunts. But have you wondered what their SEO impact was? Kelsey Libert of Fractl shares insights gained from researching the effect of PR events on a site's organic traffic and backlinks.
1/19/2016 When it seems like everyone you know is talking about the same thing, don't be fooled — it may just be a trick of influence. Learn how to harness the power of the "majority illusion" for yourself to strategically boost your audience reach.
11/5/2015 When emotionally charged content is placed in front of the right audience, it can spread at an incredible rate. But, it's not an easy thing to achieve; a lot of behind-the-scenes work goes into a calculated viral content plan. Kelsey Libert from Fractl shares the secrets they used to skyrocket a content campaign to success.
9/1/2015 With the growing resistance to interruptive marketing, it's clear that consumers are fed up with low-value, high noise marketing. But are some of these tactics and channels still an effective ingredient within a holistic marketing approach? Better yet, is inbound marketing any better in the eyes of the consumer?
7/21/2015 Find out what digital marketing jobs are growing, what state you should be searching in, and where the money is with this research from Fractl and Moz.
5/5/2015 Content marketing and native advertising can accomplish similar goals, so which tactic provides the greater ROI, and which is right for your business? This post shows the results of new research from Fractl and Moz, and has the answers you need.
4/16/2015 Increase your traffic, leads, and conversions with content marketing. Kelsey Libert shares the inside scoop on the techniques that contributed to Fractl's success.
10/9/2013 Viral content can lead to astounding results when the right ideas are shared with the right communities, and coming up with those ideas doesn't have to be a daunting task. By blending the right kinds of research with some out-of-the-box thinking, you can maximize your potential for success.
5/7/2013 We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns? It's time to come up with content that works; content that will go viral and can show what content marketing can really do for your business.
11/14/2012 Along with quality content ideas and relationship building, the Blogger Outreach Equation can help place your content in the hands of top tier publishers to get your company's message and thought leadership out to the masses. Kelsey Libert lays out the steps to show how the Blogger Outreach Equation can work for you.
Kelsey is a co-founder at Fractl, a leading 100+ person digital growth agency known for best-in-class organic search, content marketing and digital PR strategies. Kelsey heads up the Digital PR and Marketing teams at Fractl, where she focuses on process advancement and industry research. Kelsey’s research has been published in Harvard Business Review, TIME, Inc, Entrepreneur, and dozens of leading sites. Kelsey has spoken at MozCon, Pubcon Vegas, and international as well as local conferences. When Kelsey isn’t contributing to the next big development at Fractl, you can find her hanging with her two dogs, hiking a mountain in Colorado, or adventuring around the world with her partner.
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