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I have a question based on this scenario: An apartment building changes ownership. Previous owners were terrible and online listings have had terrible reviews. Since the apartment building now has a new brand name, new office address and phone number, the new owners want to create new online listings instead of claiming the old listings with the bad reviews. Also they want to report the old listings as "closed". They would like to remove the old listings with bad reviews from the old management and old brand name and start fresh, since they plan many improvements. Has anyone tried this strategy? How much luck has anyone had rebranding an apartment building and reporting old business listings as closed?

Hello!

Unfortunately it is difficult to give you a concrete answer without an understanding of your CMS and website structure. However, one thing did stand out to me. You mentioned above that you receive 100s of 404s every few months. Is there any reason why you are not implementing 301 redirects for these? When a 301 redirect is set up if a user where to try to navigate to a page that 404s they would be automatically redirected to another closely related page instead.

^Caitlin

Thanks for your response. So, I guess there's no way for Moz to fix listings out there with invalid addresses. Since we certainly wouldn't want to create G+ or FB listings with an incorrect address and Moz can't find the business unless the address matches the G+ or FB listings, then we can't claim and fix the incorrect listings through Moz's service.

Yes, Panda began rolling out at this time. You should check out Moz's Google Algorithm Change History page for a full list of updates. It's great!

Great insights from Devanur! I also want to quickly add..

As your DA or PA gets higher it takes additional effort to increase authority. In other words, it is much easier to boost your DA from 10 to 20 than it would be to be boost your DA from 80 to 90.

^Caitlin

Awesome! I checked it out and everything looks good.

Regarding the temporary redirects. I don't really have enough information to answer this question. A temporary, or 302 redirect, is seen by the search engines, as just that - temporary. Therefore, any authority does not pass through. In a 301 redirect, like the ones you created for the www. vs. non-www the authority passes through as the search engine understands the redirect to be permanent. Therefore, I would try and figure this out with your web developer.

In the meantime, I would download an extension such as Ayima Redirect Tool and take a look at the pages that have 302 redirects and where they are being redirect from. With the tool you may be able to figure out what is going on.

^Caitlin

I've noticed that there are two versions of the link you provided:

http://champu.in/che-guevara-red-mens-round-neck-t-shirt-india

and

http://www.champu.in/che-guevara-red-mens-round-neck-t-shirt-india

Google see's these as two separate pages and, as a result, duplicate content. A 301 redirect should be created from one to the other to resolve this issue. Is this is happening across the site rel="canonical' needs to be implemented site wide.

^Caitlin

Outside of title tags and descriptions, I would recommend fixing up the video transcripts. The automatic transcripts are filled with errors. Also, if you are embedding your videos on your own website, video for schema is the way to go! ^Caitlin

We just started using Moz Local for a law office client. The csv has the client's correct information. However, our client has listings out there with a completely incorrect address/city and alternate phone number. There wouldn't be a valid FB or G+ listing for this incorrect address to use for validation. Is there any way Moz Local can find these and correct them by matching name or website alone? The incorrect ones are not showing up in the list of duplicates.

Hi there!

You will need to implement 301 redirects to the new URLs that you are creating. This tells the search engines that the blog post is being permanently redirected to your new URLs. If 301 redirects are not implemented two things can happen:

1. If you kill the old page you will have a whole mess of 404 errors and the authority they old pages built up would be lost and not transferred to the new domains.

2. If you simply create copies of the blog post and do not redirect you will have a lot of duplicate content issues to deal with.

I hope this helps! ^Caitlin

Outside of title tags and descriptions, I would recommend fixing up the video transcripts. The automatic transcripts are filled with errors. Also, if you are embedding your videos on your own website, video for schema is the way to go! ^Caitlin

Hi there!

You will need to implement 301 redirects to the new URLs that you are creating. This tells the search engines that the blog post is being permanently redirected to your new URLs. If 301 redirects are not implemented two things can happen:

1. If you kill the old page you will have a whole mess of 404 errors and the authority they old pages built up would be lost and not transferred to the new domains.

2. If you simply create copies of the blog post and do not redirect you will have a lot of duplicate content issues to deal with.

I hope this helps! ^Caitlin

Long term keywords are highly targeted which means that, overall, there is generally less competition. While 4th July Dog Harness may not be receiving as much traffic as the other keywords you had mentioned, there is less competitions. This means that the chances of your website being served up in the SERPs for this search are much higher - which is what you want ^Caitlin

I've been looking into G+ and how to get the information and status updates in to the Knowledge Graph for small companies and have not been able to. Does anyone know exactly how to do it?

I came across the following:

Please be aware that even though you’ve deleted it, some of the information you’ve added about your business may take up to 60 days to be deleted from our active servers and may remain in our backup systems for an additional period of time. Information that you may have added but is also publically available or from other sourceswon’t be removed. The full article can be found here. Hope this helps! ^Caitlin

They have a caching system where they assign multiple ip's based on location and we are curious how it affects SEO.

Hello Tony,

I wish I could be of more help. Unfortunately, I am unfamiliar with this platform. One thing that I noticed is that that you said the following link 404'd: http://www.tonyhill.net/craftfeathers.ivnu. However, for me, it loads just fine.

One recommendation I have would be to download the following redirect checker http://www.ayima.com/seo-knowledge/redirect-checker.html. Once in your dashboard it will notify you if a redirect that you implemented is properly resolving.

Remember to create 301 redirect not 302. 302 redirects are meant to be temporary and, as a result, link equity will not flow through them. 301 redirects are considered permanent.

I hope this provides some help! ^Caitlin

Great insights from Devanur! I also want to quickly add..

As your DA or PA gets higher it takes additional effort to increase authority. In other words, it is much easier to boost your DA from 10 to 20 than it would be to be boost your DA from 80 to 90.

^Caitlin

I agree with Keri. Why not looking for some guest blogging opportunities. Try this out - do the following search in Google:

[subject of choice] + intitle:"write for us" or [subject of choice] + intitle:"guest post"

For example, if I was looking to write on recycling I would do the following search:

recycling + intitle:"write for us"

With a little digging some great opportunities should pop up! ^Caitlin

I agree with Dean above. Subdomains split your authority. Basically, this means that Google considers wow.icey-veins.com and hearthstone.iceyveins.com as two separate websites in their book. For this reason, folders would have been the far better solution - the site's authority would have remained the same and any additional folders added to the site and resulting links to that folder would have continued to build up the website's authority.

Don't get me wrong, there are a number of websites that utilize subdomains (typically very large sites). In fact, it use to be very common in year's past. However, subdomains are no longer seen as SEO best practice. ^Caitlin