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Hi there!

That's awesome that you are already ranking for positions 1-3 but some solid research from Stat shows that it doesn’t guarantee you would trigger a rich snippet. But you have a high chance of getting one!

I cover in detail how you can find and trigger rich snippets in this blog post: https://www.distilled.net/resources/3-ways-to-find-answer-box-opportunities/

In short here are the elements that will help you trigger an answer box:

• Presence of search query which is a question (or an implied question)  in <title>tag</li> <li>Presence of search query in <h1></li> <li>Presence of <ol> or <ul> lists or <table></li> <li>Look at what your competitors have done to get an answer box.  How did they format their content (pay careful attention to what Google highlights in bold in the answer box)? </li> </ul> <p>Hope this helps and let me know if you would like ant clarification!</p> <p>- Maryna </p></title>

Hi Reyzer,

The pointers below should give you an indication of how to go about this and further dilemmas of keyword targeting:

What does your customer expect to see?

Do customers have the same intent when they search for the ‘cabinet making’ and ‘made to measure furniture’? If ‘cabinet making’ and  ‘made to measure furniture’ are just different ways of phrasing the same thing – stick them on the same page.

What do you offer as a business?

Do both of the terms accurately describe your service or do you have two different services for each of them? It would make no sense to have separate pages for the service, but it could be worth having different pages for various features/benefits of the service.

Take a look at Wistia ( https://wistia.com/product/marketing-automation) and how they talk about the same product on different pages by highlighting different benefits and in this way targeting different user needs/intents.

What does Google expect to see?

At a high level, you can often determine how to group your keywords simply by looking at a competitor's menu structure and major categories.

You can also check whether there is a cross-over between the top 10 URLs  that appear for your terms.  For your terms, there is not a single URL crossover amongst top ten search results.

Feel free to let me know if you have any further questions and best of luck!

• Maryna

Hi Reyzer,

The pointers below should give you an indication of how to go about this and further dilemmas of keyword targeting:

What does your customer expect to see?

Do customers have the same intent when they search for the ‘cabinet making’ and ‘made to measure furniture’? If ‘cabinet making’ and  ‘made to measure furniture’ are just different ways of phrasing the same thing – stick them on the same page.

What do you offer as a business?

Do both of the terms accurately describe your service or do you have two different services for each of them? It would make no sense to have separate pages for the service, but it could be worth having different pages for various features/benefits of the service.

Take a look at Wistia ( https://wistia.com/product/marketing-automation) and how they talk about the same product on different pages by highlighting different benefits and in this way targeting different user needs/intents.

What does Google expect to see?

At a high level, you can often determine how to group your keywords simply by looking at a competitor's menu structure and major categories.

You can also check whether there is a cross-over between the top 10 URLs  that appear for your terms.  For your terms, there is not a single URL crossover amongst top ten search results.

Feel free to let me know if you have any further questions and best of luck!

• Maryna