What Is Generative Engine Optimization [Tips & Workflows To Do It]
5/1/2025
Description: Struggling to reach users on generative search platforms? Learn how Generative Engine Optimization (GEO) helps you capture and convert high intent traffic.
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CharlieMarchant
@CharlieMarchant
Joined
Last Online
Location
Brighton, United Kingdom
Job Title: CEO
Company: Exposure Ninja
Website Description
SEO & Search Marketing Agency
As CEO of Exposure Ninja, I lead a team dedicated to results-driven digital marketing, specialising in SEO and AI search. We’ve delivered award-winning campaigns that drive real business growth while being recognised for our workplace culture and good business practices. I’m a strong advocate for women's empowerment and equal education for all. I believe mentoring is one of the most direct and meaningful ways to create impact, which is why I volunteer as a mentor for the University of Exeter and Exposure Ninja. I regularly speak on AI search, the future of search marketing and better business practices
Favorite Topics
SEO, AI Search, Content Marketing, Search Marketing, ChatGPT, GEO, Generative Engine Optimisation, Answer Engines, Digital Marketing
Favorite Thing about SEO
My favourite thing about SEO is the tangible impact it has on businesses. It’s incredibly rewarding to see a company go from struggling for visibility to becoming a recognised leader in their industry, thanks to strategic SEO. Beyond the numbers, it’s about transforming real businesses, creating jobs and watching brands grow in ways they never thought possible. I love that we’re pushing the boundaries of what SEO can achieve, using AI and innovative strategies to shape the future of digital marketing. We’re not just following the industry; we’re leading it.
CharlieMarchant
Blog Posts
Charlie Marchant is the CEO of Exposure Ninja, a leading digital marketing agency known for its specialism in SEO and AI Search. She has an inspiring career trajectory, having started at the agency in 2014 as a freelance writer before rising through the ranks to become CEO in 2023.
A female leader in a male-dominated industry, Charlie is part of the 30% of women leading advertising agencies. She was promoted to CEO at just 33 years old, after successfully scaling the agency’s revenue and profits as COO.
As CEO, Charlie continues to push boundaries — not just in marketing, but also in team culture, inclusivity, and social impact. Some of her proudest achievements include:
- Achieving B Corp certification for the agency, reinforcing a commitment to ethical business practices.
- Building a 65% female workforce, exceeding industry norms (UK marketing sector: 58% women).
- Creating a 54% female management team, nearly double the national average (33.5% in mid-market businesses).
- Introducing a pioneering sick pay policy to set new standards for employee well-being.
- Launching the Ninja Digital Marketing Mentoring Programme, prioritising support for aspiring digital marketers from less privileged backgrounds.
- Winning 9 industry awards in 2024 for outstanding marketing campaigns.
Charlie is a forward-thinking leader, passionate about business growth, leadership, women in marketing, better business practices and creating a positive impact in business.
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