Tips to Improve Your Website's E-Commerce Conversion Rate Even for the Greatest of Skeptics
5/1/2013 Think like a skeptic and you will make more money from your e-commerce website. This is one of the surefire ways to improve your site’s sales and revenues. We use it all the time with our clients, from small businesses to Fortune 500s. When we take on new e-commerce conversion projects, we think about user experience from the perspective of a lot of different personas/user types who may visit your site. One of the most important filters through which we think is the skeptic. As sales people, what do we need to do to encourage skeptical and uneasy people? How can we put them at ease and address their concerns before they even know they are having them?