Latest posts made by joshwaldrum
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RE: Difficulty with Keywords
One of the best resources for conducting keyword research is the AdWords Keyword Planner.
Click "Search for new keyword and ad group ideas". Then, put in your home page or a competitor's site in the "Your landing page" section. Click "Get Ideas" and Google will return all the keyword ideas it believes are relevant to your site and/or landing page. Download a CSV and sort by "Avg. Monthly Searches" to see what terms have the highest traffic opportunity.
posted in Industry News
Blog Posts
8/29/2014
Heads up, search marketers: Google recently updated their Analytics Individual Qualification exam, and it's a whole new test for a new era of digital analytics.
I am the Director of SEO at The Zebra, a digital insurance agency and car insurance comparison website. When I'm not thinking about car insurance, I'm exploring beautiful Austin, Texas by land, water, and breakfast taco.
