Blog Posts
6/17/2008
In the last big Matt Cutts interview, Eric Enge managed to get Matt Cutts to say PageRank Sculpting (or siloing for you Bruce Clay fans) was okay to do on your site and that noindex pages still have PageRank attributed to them.Well . . . Eric Enge did another ...
6/9/2008
Here is my two perspective on the heated debate regarding SMX Advanced 2008.There should be a session dedicated to blackhat seo tactics and I believe it's important to address in an advanced seo conference. However, it should be by choice to hear those tactics. I can't imagine being a consultant and convincing the in-house SEO manager of one of my clients to atte...
5/5/2008
I setup my Twitter account in April 2008 to see for myself whether Twitter was worth its weight. I initially setup Twitter just for the web but that wasn’t very engaging. I then set it up for my phone and that was too engaging for my lifestyle (plus I don’t have an unlimited texting plan). I finally decided to choose the IM option and to turn ‘devices ...
3/21/2008
I had the opportunity today to be Matt Cutts for 15 minutes. I was researching a company Caspio. They allow you to more or less setup some applications without having to be a programmer. Kind of compelling to some folks, right?The question given to me was what impact would it have on SEO if a company were to utilize Caspio. I was give...
3/20/2008
Most of you are probably aware that you can utilize the same HTML file to verify Google Webmaster Central access for several different domains and subdomains. Google makes that very easy to implement. Simply keep the HTML file handy and load it up in whatever folder you need to verify. I've been doing this for over a year now with Google HTML verification files. Why ...
3/19/2008
Most of you are aware I recently took a position at Tribune as their in-house SEO Manager.One of the first things I did was get a current state of the union. After working through the issues of verification for the dozens of sites (another post, perhaps), I realized that 'What Googlebot Sees' for a handful o...
3/4/2008
What empowers me to make The Original Pancake House the official breakfast restaurant of the Search Engine Optimization industry? Not a damn thing. Well, other than I love Dutch Babies and I love SEO. That’s got to carry some type of auth...
1/29/2008
My recent articles about doing SEO for the porn industry lead me to believe that I have a perfect link exchange experiment sitting right on one of the sites I own. Which site? LyricVault.comPayne, where are you going with this? Is this another advanced form of spam (ahem, viral marketing) you are ...
1/14/2008
Okay . . . so I did a round of interviews this week with fairly decent success (though, if I am still unemployed in a month then I guess it wasn’t successful after all, lol). Who did I meet with? Sorry, not divulging that info because frankly most readers of this blog are outstanding SEOs and could turn into my competition for the positions. Note: For the handful that do kn...
12/19/2007
I received a rather exciting private message from Rand recently. In it he stated I was going to receive free premium membership.How did it happen? Thumbs baby! Thumbs!!Huh? What the hell are you talking about now Payne? How do thumbs get me free premium membership? Well, if you click on the '<a href="http://www.seomoz.org/dp/mozpoint...
12/13/2007
Poor Matt Cutts. The guy can't catch a break lately with his recent <a href="http://www.mattcutts.com/blog/selling-links-that-pass-pagerank/">anti-paid links crusade</a> and now the <a href="http://www.mattcutts.com/blog/subdomains-and-subdirectories/">subdomain vs. subdirectory</a> debate going on. He's trying to make the world a ...
12/10/2007
I originally asked Vanessa Fox to write a post about this topic, but she got real busy with her recent life changes. Then I asked someone else to do it (sorry, can't remember who) and they never did it either so . . . I'll do it!Search Engine Optimizers love to talk about duplicate content, 301 redirects, .htaccess files, and a million other closely related items, however, ...
11/30/2007
One of the joys of working for one of the Top 200 eCommerce sites in the world is having the ability to have a direct dialogue with companies like Google.Today I was notified of two features (why, I won't get into and whom, I'll never release) that I think the SEOmoz readers would be interested in.<B>Google Becomes a Price Engine</b>1. Do a se...
Director of SEO for Tribune from 2008 to 2011, managed 70 domains and tripled traffic from 500K to 1.7MM per day from just Google. Launched Loud Interactive thereafter and currently work with large brands in the Chicagoland area as well as mid-sized companies around the globe. I have three children: #LukeRyanPayne, #DavidEmmerichPayne and #MirandaReneePayne (yes, I've hashtagged my children's names online) and a wife that amazes me daily by her intelligence, beauty and love for me.
Flagship brands Loud Interactive is/has working/worked with: Groupon (mainly /coupons), Cars.com, Domu, GoHealth, Raise.com, ShiftGig, Northwestern Memorial, Legacy.com, a number of Techstars graduate companies, etc.
We started a video production arm at Loud Interactive. Mainly we make action sports videos for clients to help with social shares and linkbuilding but we have done other, less exciting, work as well. Our videos can be found on YouTube under Akros TV and/or at FB.com/AkrosTV. We also do live broadcasts of action sports via the same brand.