7/26/2024
In this episode of Whiteboard Friday, Britney discusses actionable AI, how to get started, and the steps needed to make that happen.
10/1/2021
Britney is back (with her special co-host, Pumpkin!) to give you more tips on how to get started using the programming language Python.
4/2/2021
Join guest host Britney Muller in the third and final installment of her link building series, as she walks through the do's and don’ts of link building outreach in 2021.
11/27/2020
Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand.
11/20/2020
As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.
9/25/2020
Machine learning might seem far outside the scope of your SEO work. MozCon speaker Britney Muller is back with a special edition of Whiteboard Friday to tell you why that's not true, and to go through a few steps to get you started.
7/10/2020
Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice.
7/3/2020
Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Friday where Britney Muller goes over what you need to know to get started.
6/26/2020
A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.
6/12/2020
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
5/29/2020
Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches.
2/28/2020
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our favorite classic Whiteboard Fridays.
2/14/2020
Your web devs are your other half — the key to getting your SEO work done well and quickly. In this Whiteboard Friday, learn 6 essential ways to get your web dev on board with SEO. Plus, download the new Web Developer's SEO Cheat Sheet free!
1/10/2020
Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. Britney Muller and a true python expert offer an intro into a helpful tool that's worth your time to learn.
11/8/2019
There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.
10/25/2019
Dig into the SEO community's biggest questions when it comes to featured snippets. Plus, snag your free download of the Featured Snippets Cheat Sheet for strategic tips and reminders on how to win snippets of your own!
10/25/2019
Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation.
10/11/2019
Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own.
8/30/2019
You've got top-performing content that does REALLY well, but you're just letting it sit there. Isn't there a better way? In this Whiteboard Friday favorite, Britney Muller gives you strategies to milk your top content for all it's worth.
7/12/2019
Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it?
1/4/2019
In this expert checklist, Britney Muller shares her best tips for doing effective on-page SEO in 2019.
10/26/2018
Log file analysis doesn't have to be intimidating. Learn how to get the most detailed insights about what Googlebot is doing on your site in this week's Whiteboard Friday.
5/11/2018
When you're chasing a featured snippet, how do you monitor and measure the effectiveness of all your efforts? In this episode of Whiteboard Friday, Britney shares three pro tips on how to tell whether your snippet strategy is working.
3/9/2018
Winning featured snippets is competitive, but it's one of the best ways to get visibility on page 1 of Google's SERPs. In this Whiteboard Friday, Britney Muller covers the first three steps you can take toward earning the true top spot on results pages and shares useful tools to help.
12/12/2017
Can keyword research be a more powerful indicator of people's behavior than traditional methods of prediction, such as exit polling? Inspired by the controversy and confusion around US elections, we decided to test the theory.
9/21/2017
Five tips for prioritizing your SEO work: setting specific goals, identifying important pages for conversions, uncovering technical opportunities via a site crawl, time management, and providing consistent benchmarks and reporting.
7/26/2017
Keyword research doesn’t have to be a marathon bender. A brisk 30-minute walk can provide incredible insights — insights that connect you with a wider audience on a deeper level.
3/6/2017
People Also Ask boxes have grown by 1,723% since July 2015. Google has also launched infinite PAAs so searchers can more deeply explore topics they're searching for. What's the future of PAAs and how is machine learning powering them?
10/31/2016
A comparative look at Keyword Explorer vs. Keyword Planner keyword research results. Which tool provides the highest-quality keywords? Does one tool miss keywords that the other discovers?
10/18/2012
There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them position content marketing, social media marketing and SEO as the core of inbound marketing. From a 20,000-foot view, this has definite merit. However, with the right technology, enough content, well-developed personae and a good understanding of the brand, inbound marketing strategy can be much more stratified and robust.