You Got Us Traffic, But Where Are the Sales?

5/6/2008 One of the main advantages of online advertising is that everything is measurable. The advertiser knows almost instantly all she needs to know about her ads: impressions, CTR, cost, conversions etc; that way he can quite easily calculate his ROI.Some advertisers who do e-commerce, however, come to me complaining about the fact that while they manage to increase - primarily through PPC - ...