How Social Media Optimisation Leads to Engagement With Your Audience

4/1/2008 DISCLAIMER: This post is NOT written for SEO professionals, so Mozzers will probably find nothing new here. Rather it is an exercise in explaining some basic concepts of Social Media Optimisation to Joe Public. There's a lot of simplification there, but I strongly believe that SEO and Search Engine algorithms should be something you can explain very simply to clients, ...