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5/28/2008 In Google Adwords there is a hidden column. If you've never seen this column, it might be angry. Feeling like your budget is being eaten by some "missing element"? Do you know where your "quality score" is hiding? It could be hanging out in your pocket, burnin' your cash. It might be munchin' down a Benjamin right now... or buyin' a pitcher for the "keyw...
2/27/2008 Should you blog without readers?Foregoing how to blog and why to blog, and how to gain readers, I'd like to discuss whether blogging without an audience is a good idea. The simple answer is, absolutely. The more complicated answer is, yes absolutely, but you should also be making efforts to gain more readers. The difference are subtle, but i...
2/9/2008 Preface Though it is yet unwritten, my follow-up to the test I proposed on whether Google can count thumbs has been much on the forefront of my thoughts, and ever changing. Many people are adding information to this concept that I'd not yet thought of. Many people agree with me and many more...
2/5/2008 Does SEOMoz's Thumb system hold any weight with search engine rankings? On SEOmoz, if a blog post, a Youmoz post, or a comment had a greater number of thumbs as another identical post/comment of equal real world or "human" value, would the search engines know? Would they care? Wow, that's kind of a mouthful. Basically, does gi...
1/22/2008 So I was eating at Del Taco and... I LOVE Del Taco's $0.99 Chicken Soft Tacos. In fact. I like them SO MUCH that I refer my friends to it. Now the other day I happened to eat 3 of these that did not meet my expectations. Now of course, this is 100% the fault of the franchise (which inspires some other interesting analogies as well.), but It certainly put my mind...
12/14/2007 Who's asking? I am no search engine expert. I am not even a blogger! I love to read the Moz Blog, and I especially love Whiteboard Friday. While I have heard it elsewhere as well, one analogy I received from WBF was the concept of a "Blind Surfer". Makes sense, and thus far it has made a killer engine. So the algorithm is based on the theory of a blind surfer, a surf...