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6/4/2008 As an SEO/SEM consultant, I do often use tools that are online. Some of them are good, some difficult to use, some I never use because they are only for the US and have no other language than English.Of course, one of the tool I do use, is Google Trends. Today I heard the news, and heard that Hilary Clinton was about to stop her race for the US Elections. So I went to Google Trends and d...
3/3/2008 In the first company, as I started to work with my Adwords campaigns, the only goal there was to get clicks (visitors) as most clients wishes. This was one of the 2 key figures that my boss was watching everyday. The other one was the CTR. If we were under 12%, the campaign was not good enough, and we had to work on the keywords or the ads. As I moved on to some other companies, im...