Google Analytics Referral Traffic: Get Some Really Granular Data Using UTM
2/27/2008 We have been using Google Analytics for over a year now and I admit there is lots of stuff that I have squint my eyes at and ask myself how it could possibly make sense. Lots of stuff, that is, except the greatest little trick in the world that I have been using for about the same amount of time. Google Analytics has a parameter tag known as UTM. Sorry, couldn’t tell you what it stands fo...