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10/5/2009 The word 'incentive' is defined as a ‘positive motivational influence’. The purpose of this post is to explore the different kinds of user behaviour that can be encouraged with incentives. Although this will hopefully include links as a helpful byproduct, the advice focuses more on increasing user interaction and engagement.
8/25/2009 Coming up with the right SEO answer is just one part of improving your website's performance online. The strategy you devise then needs implementation and, more often than not, project management. The purpose of this post is to share what I (and a few others) have learned about managing SEO strategies over the years. There isn't much hardcore SEO though- I suggest you take a look at this if you want some of that!
7/20/2009 The inspiration for this post came when I was chatting with a recently graduated friend of mine who'd been looking for work online. Much like myself when I graduated with that all-purpose English Lit degree, she was looking for copywriting jobs online. Before I started at Distilled I did a bit of freelance writing so I knew exactly where she was coming from. Out of curiosity, I decided to have a poke around craigslist and gumtree- a couple of regular haunts of mine about 18 months ago. The very first thing I noticed was that the vast majority all of the writing jobs mentioned SEO, if not in their title then somewhere in their description. I don't remember it being like that all.
7/13/2009 When I talk about 'niche blogs', I mean blogs that are regularly updated and focus mainly, but not exclusively, on a certain subject area like, for example, crocheting or tea. More often than not, a blog with a specialty will be of a much higher quality than your average 'rambling and musings of x' site. However, with a zillion new blogs published per hour, it's getting increasingly difficult to ferret these quality blogs out, particularly if they're not in the business of being found. That makes it sound like I'm talking about underground crochet blogs. I'm not. I just mean blogs that aren't particularly well optimised for the search engines and don't know an awful lot about things like title tags or keyphrases.
6/22/2009 The aim of this post is to describe a few of the ways SEO agencies (or, indeed, in-house SEO's looking for more budget from the boss) can use SEOmoz to pitch and close SEO projects. We use SEOmoz at several different stages in our sales process. Pre Sales A customer rings up and says 'I want to rank first page for bicycle shop'. While t...
5/11/2009 Although a lot of a blog's success comes from the ongoing effort you put into growing and nurturing it, there are a few things you can do to give it the best possible chance from day one. The checklist below varies from very simple actions through to big decisions and longer term strategies.
4/27/2009 I was recently working on a social media strategy for a popular city newspaper and it got me thinking about the benefits a business can get from a well-thought out crossover between its offline and online presence. I've tried to write this post so that it's useful for any sized business that has some kind of offline presence, from a shop, through a publication to any kind of offline advertising or PR. If you're spending money offline, you should consider how that investment can be taken advantage of online.
3/24/2009 Good presentation skills are essential in the SEO industry. As well as the multitude of conferences that feature so prominently in our industry, we are also often called on to present SEO clearly (and favourably!) to potential clients and skeptical CEOs.
1/27/2009 After Obama's inauguration speech last week, a lot of attention was paid to his speechwriter, Jon Favreau. Listening to Obama and reading about how he and Favreau wrote the speech got me thinking about how we use language when writing for the web. I spent some time analysing Obama's oratory and reading about the subject.