Why You Manage CTR, Bounce Rate and Conversion Rates
4/16/2010 Rand's Whiteboard Friday a few week ago, got me quite worked up. He states that, on the basis of some black hat friends' experiments, user behaviour, especially click through rate (CTR), is not important to Google. First off, I'll concede that I don't think Google uses CTR, or Bounce Rate or Conversion Rate as measurements. I'm pretty sure that Google uses some other numbers that they can coll...