Blog Posts
3/28/2014
Whether you're already involved in Facebook advertising or thinking about getting started, knowing our three-step process for bringing down your cost per acquisition on Facebook can't be a bad thing! On average we see 70% reductions in CPA through Facebook adverts when following the simple process.
Ben started out life in Intelligence Analysis for the Police, before moving into the digital marketing arena. The combination of data analysis and marketing has led Ben to work client side and for agencies covering brands such as Coca-Cola, Number 10 Downing Street, and The Scotsman.
Ben writes on numerous industry blogs such as Inside Facebook, AllFacebook, Social Media Today and Socialbakers, and is often found at industry events in the UK & US.
With a passion for data-led digital marketing that can be fully tested and optimised, Ben is ideally placed to provide our social and paid media strategies for clients. Whilst providing strategy, Ben still loves to get hands-on with the data to validate tests, provide optimisation strategy, enable transparent reporting and more.
