Blog Posts
2/1/2018
What's the best way to earn links and social shares from content marketing? Your content should have an emotional hook, be surprising, and/or have broad appeal. There's also the matter of effective outreach. Learn what works from the results of 700+ content marketing campaigns.
11/28/2017
From getting client buy-in to storytelling to repurposing the content, investing in case studies can have powerful and long-lasting benefits. Learn how to craft a compelling, converting case study from the content experts at Fractl.
10/24/2017
Research has shown that tangential content can earn 30% more linked mentions and 77% more shares on average than brand-focused campaigns.
8/8/2017
After over 800 content campaigns, you learn a thing or two about link building — and about what doesn't work. From too much data to super niche subjects, check out these link building lessons (without doing it the hard way).
2/28/2017
Link building is hard. What if your content could do the bulk of the work for you? Kerry Jones shares how well-researched, authoritative content can ensure you earn quality links long after you've stopped actively promoting it.
11/30/2016
What can you do if link building opportunities are scarce in your country? Kerry Jones shares five solutions learned from building links in over 130 different countries.
10/19/2016
Are you holding your content marketing to unrealistic standards? Success can mean wildly different things depending on your vertical. Let data be your guide: Fractl shares insights from an analysis of over 340 client campaigns.
I've been fortunate enough to work in many different areas of digital marketing, including content marketing, social media, blogger outreach, and community management. As the Director of Marketing at Fractl, I lead our in-house marketing team and develop strategies to generate leads and increase brand awareness. We primarily market our agency with marketing campaigns that feature our proprietary research.