Blog Posts
11/22/2013
Behind nearly all of our marketing efforts is a hope that our customers will react and behave in a certain way. In that sense, psychology is a natural link to marketing, and in today's Whiteboard Friday, one of the web's leading authorities gives us a run-through of the fundamentally important field of web psychology.
Nathalie Nahai is a Web Psychologist and best-selling author of 'Webs of Influence: The Psychology of Online Persuasion' (Pearson). With a background in psychology, web design and digital strategy, Nathalie coined the term 'web psychology' in 2011, defining it as 'the empirical study of how our online environments influence our attitudes and behaviours'. Nathalie helps businesses apply scientific rigour to their design and decision-making processes, to achieve better engagement online.She lectures internationally on the subject of web psychology (eBay, Harvard Business Review and Google), and has worked with Fortune 500 companies, design agencies and SME’s.
