Blog Posts
7/7/2011
The best experience site visitors can have is to find what it is they're looking for. They want easy access to quality, unbiased information, they want to compare prices and they want to know if the company, association, service provider or other site owner delivers the goods or services visitors are looking for. Unfortunately, site owners want something else – a sale, an opt-in, a...
6/16/2008
As soon as search engines became relevant, copywriting changed. Maybe you didn’t notice it. Content quality took a back seat to SEO and today, copywriters have to understand the basics of SEO/M so the content they produce appeals to spiders and humans. A lot of SEOs sub-contract this facet of a job to professional copywriters who can produce optimized copy ...
5/26/2008
I’m lucky, sort of. I write four blog posts a week for web design companies and a hosting company. No complaints, here. However, because I’ve been undertaking these assignments for 18 months, that works out to over 200 articles on SEO/SEM topics. At that rate, you have to slice the baloney pretty thin. So, a...
long-time SEO/ SEM professional, more than 300 published articles on the topic