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Job Title: Online Marketer
Company: North West Turf Ltd
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We have a keyword which is important to us and used to have rock steady rankings for over a decade. Over the past 9 months or so it has been fluctuating all over the place. Jumping up or down 20 places or so overnight.
Any thoughts on this behaviour and what we should be doing to stabilise the ranking?
I'm working on optimising a phrase that is made up of two words. I've noticed in webmaster tools that the two words are listed separately under the content keywords section. This is fine apart from the two words are listed at very different significance levels, 2 and 18.
Drilling deeper it shows that both these words have two variants. The word in position 2 occurs 483 times and the word in 18 occurs 60 times.
Sadly the phrase is commercially sensitive as I'd like to just be able to share it here but can't.
Should I be looking to include the weaker word more frequently on the site? In anchor text? Or is this normal distribution? Would optimising the weaker word risk the wrath of Panda?
Use a simple CMS like grabaperch.com which is a really easy to set up, use copy and paste in a text editor to replace all the existing meta tags with perch content tags and then any none technical person can go through and do them for you.
10 links in an hour, tricky.
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The advantage of blocking a page from being indexed via a meta tag is it is less likely to have unexpected consequences. I've often seen in the past cases where an incorrectly modified robots.txt file leads to a site being blocked by accident.
I think that the best answer to this question come straight from Google's head of webspam:
5/6/2009 After many phone calls from Adwords certified companies telling us our Adwords accounts were not set up in a cost effective way, it made me finally put down the organic SEO and grab PPC with both hands. Throughout my findings I decided because we rank no. 1 for a lot of our main keywords naturally, we would focus on exact match keywords to filter the rubbish and just catch the juicy relevance searchers. We also ensured the conversion tracking was set up to maintain our cost per clicks and ROI. And so I started to delve deep into the reporting produced from the previous year of activated keywords…and I'm glad I started looking.
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