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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
1/27/2014 Just the phrase "keyword match type" sounds incredibly dry, right? Even so, the incredible importance of a well thought-out (and executed!) strategy for dealing with match types can’t be understated.