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7/15/2008 Link building is without doubt the most powerful driver of search engine rankings and as such has become the most abused. Not so long ago reciprocal links were the SEO’s stock in trade greatly influenced by the hallowed teachings found within Page and Brin’s original PageRank document. In their ongoing quest to deliver the most relevant results search engines devalued links that are...
7/7/2008 It amazes me that Keyword density is still touted as an important on page metric, the argument in its favor goes something like this: "The more times a term appears in a document the higher the keyword density for that term. The higher the keyword density the more relevant a document becomes for that term." The calculation used to back up this claimThe k...
7/2/2008 We all do it, take shortcuts I mean, keyword research is such a pain in the ass that any way to short circuit the process is welcomed with open arms. The obvious short cut is to ask the client, he knows what he wants; he is an expert on market research, he has analysed all the sites that compete in his search space, he has sat down and analysed his AdWords campaign and culled the dodo’s, ...
6/24/2008 Keyword research used to be a real task for me; my problem was where to start. Keyword discovery tools treat keywords like orphans and give little or no clue as to how they relate to one another or how the content they target fits into the overall information architecture of a site. Ask the client and he will wax lyrically about processes, using industry specific jargon, rather tha...