Being Found Is Crucial, But Keeping the Visitor is Just as Crucial

2/26/2009 We all know how important SEO is. Our clients need to be found, but once our clients get a visitor they must convince them to invest. With a B.A. and M.A. based on Psychology, I look at things a little differently when working for clients: * How do we create trust? * How do we please the visual learner and the non-visual learner? * What needs to be said to convince a user to spend their money?