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4/1/2010 One thing I've noticed in both my SEO efforts and in PPC advertising is the difference between general and specific keywords. By getting a feel for the value of different keywords, you can make better judgments about how much to bid for them on AdWords. To make this as concrete as possible, I'll describe it in the context of my own business.I'm a lawyer. My law firm, based in...
7/16/2009 This might be odd and oversimplified, but .... There are two kinds of customers I've seen in six years of marketing my law firm on the web.One type is The Shopper, generally looking for the lowest price. The Shopper spends a lot of time looking at various websites and makes inquiries to several sellers. For those who talk to prospective customers on the phone, Shoppers can take a lot...
5/8/2009 Hell hath no fury like a politician cybersquatted. Accusations of identity theft, cybersquatting, unfair competition, and violations of legal rules of ethics are all flying at me. This is what you can expect when you register a domain with a politician's name in it. But don't despair. There's hope, and the law is really on our side.