Creating a Social Media Marketing Strategy from Scratch

Presented by Michael Patterson on April 05, 2016

While it may have been the case in the past, social media marketing isn't as easy as bulk scheduling promotional posts jam-packed with hashtags and waiting for the conversions to flow. Social media sites have matured, and so too should your approach. Michael Patterson, Digital Marketing Specialist at Sprout Social, will walk you through a 7-step strategy for creating your own effective social media marketing strategy from scratch.