Content Marketing

Fifty-four percent of consumers report that they'd like to see more videos from brands, and video SERPs account for an average of 20% of untapped keyword opportunities. There's never been a better time to improve your video SEO! From on-page embeds to SERP visibility, and even in your backlink profile, video is an unrivaled tool for adding value to your content and improving your website's SEO outcomes. In this talk, Crystal Carter explores what matters on the Google SERP, and what leads to success when optimizing the videos on your site.

Is it all over? Is the world as we knew it a wrap? With the rise of AI - is it realistic to assume that the world of SEO and content will stay the same? Or should we all start dusting off our resumes to try something new? In this presentation, Ross Simmonds is going to share a blend of both the realities of how AI can be incorporated into our work (maybe to give us additional runway) and answer the question as to whether or not AI is actually coming for our jobs and what we can do to ensure that we're ahead of the curve when it comes to using these tools, embracing the technology and finding edges amidst rapid change.

From ChatGPT to Bing's Prometheus to Google's Bard, AI (specifically, Large Language Models) is disrupting search as we know it. We can fight the inevitable, or we can put these tools to work. Learn where AI chat excels, where it fails (sometimes spectacularly), and how to use these tools to not only keep your SEO job, but also level-up your SEO career.

It's more important than ever to build a sustainable online brand presence to algorithm-proof your traffic. This talk will explore how SEOs can contribute to brand building, and how it can help future-proof your online visibility, with Miracle Inameti-Archibong.

B2B marketers, and SEOs alike, are all too quick to create industry-specific landing pages for every single vertical we serve. In reality, these pages have very little relevance to what your customers are actually searching for, or what it is that you actually do in that space. Jason Dodge explains the ins and outs of industry pages, their role in content marketing, and, more importantly, how optimizing content around the pain points and direct needs of your customers is more relevant now in B2B marketing than ever before.

There are many types of link magnets, but there's one that'll never go out of style: data-backed research reports. When done well, you're creating a piece of content that helps your E-A-T, drives backlinks, and is genuinely interesting content for your target audience. This talk will cover the different steps needed not just to create a research report, but to create one that can get links

Throw that tired pageview-and-bounce-rate-heavy report right out the (virtual) window — we can do better than that! Dana will peel back the layers on measuring content success. You'll learn which metrics will actually tell you if your content is doing what it's supposed to be doing, and how to link these metrics to your SEO strategies and tactics.

Let’s cut to the chase: there are a million ways to win online today. You can create amazing scalable landing pages. You can create a backlink empire. You can create a bunch of pillar assets and clusters. The options are endless. But how do you determine what’s the best investment for your brand to make to generate organic traffic? Ross will share a framework that will help guide your thinking along with some tactical techniques and case studies you can steal.

Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.se