Content Marketing

With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step.

How much effort do you put into getting your content distributed? Do you have particular strategies for creating your content? What are they? This Community Q&A post explores this ideas and possibilities.

After a month or so of development, my site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Whilst paid advertising and social media were a huge part of the strategy, I knew that appearing in the search engines for a wide selection of long-tail phrases was going to be instrumental to the blog's success. This is when I began developing my link building strategy and, after trialing out some very successful approaches, I've decided to now share my link building tactics with you all.

When you look around at successful blogs -- whatever industry or topic -- there are several undeniable basics to success. And it starts with blog posts that kill it…rather than get killed. But what kills a blog post? Here’s a list of 12 things. Ignore them and you will have a tough time being successful.

In a land ravaged by pandas, one man will teach you everything you need to know about duplicate content. Learn how to spot duplicates in the wild and stop them in their tracks.

Does increasing word count automatically help content rank better? Learn what the SEO community thinks in this Q&A post.

What is SEO all about, and why do things like keywords, on-site optimization, and links matter when it comes to improving a site's search engine visibility and ranking? Learn the basics in this article.

If you want to ensure the longevity of your content strategy and also be more adaptable to the changing landscape digitally, you'll need to leverage multimedia formats such as video, audio, and more. This talk will explore the benefits of incorporating these formats into your marketing strategy, including tips on how to create engaging content that resonates with your audience and boosts conversions/sales. By the end of this session, you'll have a clear understanding of how to future-proof your content strategy and stay ahead of the competition.

Fifty-four percent of consumers report that they'd like to see more videos from brands, and video SERPs account for an average of 20% of untapped keyword opportunities. There's never been a better time to improve your video SEO! From on-page embeds to SERP visibility, and even in your backlink profile, video is an unrivaled tool for adding value to your content and improving your website's SEO outcomes. In this talk, Crystal Carter explores what matters on the Google SERP, and what leads to success when optimizing the videos on your site.

Is it all over? Is the world as we knew it a wrap? With the rise of AI - is it realistic to assume that the world of SEO and content will stay the same? Or should we all start dusting off our resumes to try something new? In this presentation, Ross Simmonds is going to share a blend of both the realities of how AI can be incorporated into our work (maybe to give us additional runway) and answer the question as to whether or not AI is actually coming for our jobs and what we can do to ensure that we're ahead of the curve when it comes to using these tools, embracing the technology and finding edges amidst rapid change.