Content Marketing
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Business blogging is a good way to achieve “accidental rankings” (those you didn’t necessarily plan for) and discover more search-driven sales channels. And yet, many business owners or marketing managers have no idea what their blogs are ranking for. Consequently, there’s no buying journey set up for anyone who lands on a blog post. Clicks may come, but a blog remains an island. So, how can you include your blog in your overall marketing strategy?
In today’s episode, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content.
With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important search engine updates that can affect your SEO strategies.
In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building authority, as well as the types of content that fit into each one.
Categories: Content Marketing
In today’s episode, content marketing expert Ross Simmonds walks you through the content life cycle, and how you can use it to ensure that the content that you're developing quarter after quarter, month after month, year after year, is actually maximized for ROI, results, and impact.
Categories: Content Marketing
The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T actually is, and how it plays into your SERP rankings. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise.
Categories: Content Marketing
In today’s Whiteboard Friday, MozCon speaker and content marketing expert Ross Simmonds walks you through his method for creating a content marketing engine that will ultimately make you money, rooted in four simple steps: research, create, distribute, and optimize.
Categories: Content Marketing
Relevance is talked about a lot in the context of link building, yet none of us know exactly how Google measures it. When it comes to link building, and specifically the part that relevance plays, the potential answers are a lot more complex than we think. Let’s start by splitting out link relevance and content relevance.
When writing for search engines, should you create content for the algorithm or for your human readers? The answer is both. Here’s how you can do it.
Creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel to build the content. So, how do you know if you need a custom page, or if you can safely send paid traffic to an organic page and still achieve your KPIs? This three-step, data-driven evaluation helps answer this question.