Keyword Research
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Rand outlines a straightforward and actionable 4-step process (including an array of tools to check out) for uncovering and prioritizing the best keywords for your SEO campaigns.
Categories: Keyword Research
It's probably crossed your mind before. Should you optimize for your competitors' branded keywords? How would you even go about it effectively? Well, in today's Whiteboard Friday, Rand explains some carefully strategic and smart ways to optimize for the keywords of a competitor, from determining their worthiness to properly targeting your funnel to using third-party hosted content for maximum amplification.
Should you ditch keyword targeting entirely? There's been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it's a big step to take and could potentially hurt your rankings. In today's Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds.
Google Keyword Planner has some pretty scary skeletons in its closet! Learn about all the dirty secrets that should make you think twice about relying on Google's volume estimates.
If you're targeting a certain keyword, knowing where and how often to use that keyword in the various elements of your page is essential. In today's Whiteboard Friday, Rand offers his recommendation.
Why are keyword difficulty scores in Keyword Explorer different from those in Moz's old Keyword Difficulty tool? See what Rand and the community have to say in this Q&A post.
Using a hypothetical client, Jeremy Gottlieb shows you just how much keyword research you can get done in 90 minutes (and walks you step-by-step through how to do it).
Categories: Keyword Research
The concepts of advanced on-page SEO are dizzying: LDA, co-occurrence, and entity salience. The question is "How can I easily incorporate these techniques into my content for higher rankings?" The truth is, you can create optimized pages that rank well without understanding complex algorithms.
Google recently removed the ability to target exact match keywords in AdWords. In today's Whiteboard Friday, Rand tells us what that means to marketers performing keyword research, offering tips for the most effective approaches going forward.
An integral part of keyword research is an in-depth look at your competition. This post offers a concise flowchart to visualize and guide you through that process.