Keyword Research
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Concepts have become more important for search marketing than individual keywords. Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not provided), keywords no longer matter. Nothing could be further from the truth. The trick today is turning those keywords into concepts.
Categories: Keyword Research
There are many misconceptions about Google's Hummingbird update. What exactly did the update do, and how is it different from Penguin and Panda? How is it related to the move toward 100% (not provided)? This post consolidates the information we have available to answer all of these questions and more.
The rate at which Google is lumping keywords into "(not provided)" has skyrocketed in the last month, leading to a huge drop in referral data and speculation that 100% of keywords will soon be masked. In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic change.
As the "O" in SEO has broadened in scope, the most effective elements of on-page optimization have changed. While there is arguably no "perfectly optimized page," this update to a 2009 post provides a comprehensive guide to steer you in the right direction.
Read how Moz keyword and link metrics helped this team identify the best SEO opportunities to take their brand to the next level.
What is SEO all about, and why do things like keywords, on-site optimization, and links matter when it comes to improving a site's search engine visibility and ranking? Learn the basics in this article.
Virtru Takes Keyword Research to the Next Level with Keyword Explorer
Categories: Keyword Research Tools
The role that SEO has in digital marketing involves optimizing a website to improve its ranking on search engine results pages (SERPs), which can help increase your reach to potential customers, and support your wider digital marketing efforts.