Ranking and Visibility
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SERP features are your insight into what content Google thinks best serves the needs of searchers for any given keyword. Learn how to target and win them with this follow-along educational workflow.
You know why featured snippets are important, but how do you find the right questions, track, and win those featured snippets?
After analyzing hundreds of SERPs, Rand has identified and classified the 10 distinct content types that work best for SEO. In this Whiteboard Friday, he explains those types and how to use them effectively in your content marketing strategy.
When it comes to certain kinds of backlinks, avoiding penalties can be a gray area. In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and help you benefit.
If you don't have a physical presence, there are some situations where you can still rank for local queries. Learn whether you should, how to identify queries to compete for, and recommendations on how to optimize for them.
Semantic search is the present and future, and it's important to have a good handle on what it is and how you can use it to your advantage. This post presents 5 strategies for getting started with semantic SEO.
If two competing domains both have great, snipp-able results, how does Google choose one over the other? Larry Kim has an idea, and it has everything to do with your engagement metrics.
Why do top-performing posts often also have a high number of shares? What exactly is causing these observable correlations? Larry Kim shares the results of his study and delves into answering these burning questions.
It may be tempting to look for an easy answer when it comes to ranking, but both research and Google itself say links and content are the biggest factors involved. Would your SEO improve if you focused with greater effort on a simplified two-factor algorithm?
Are you ready for AMP? Google announced that AMP is going beyond the news carousel to join the "10 blue links." Jen Slegg takes you through the changes, what to expect, and how to prepare.