Ranking and Visibility
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There's a whole world of possibilities beyond the local 3-pack to explore. Broaden your horizons beyond your existing local SEO strategies to come out on top this year.
Forget everything you thought you knew about the most impactful local ranking factors — searcher proximity just may be the #1 thing influencing where a local business shows on the SERPs.
Earning site traffic from competitive keywords with decent search volume doesn't always have to be a struggle. In this Whiteboard Friday, Rand shares how to make ranking for competitive keywords easier on yourself using very fresh content.
Structured data is a must-have for many sites, but it can be hard to get a handle on the technical considerations. Learn the important basics of JSON-LD and how to ramp up your education as you apply it.
Local SEO lingo might sound like gibberish to the non-technical stakeholders in your work, but 3 words are universal to management everywhere: reputation, rankings, and revenue.
From optimal snippet length, to practical application tips, to which queries prefer tables, lists, or paragraphs, learn everything you need to know to supercharge your snippet wins.
SERP features are your insight into what content Google thinks best serves the needs of searchers for any given keyword. Learn how to target and win them with this follow-along educational workflow.
You know why featured snippets are important, but how do you find the right questions, track, and win those featured snippets?
After analyzing hundreds of SERPs, Rand has identified and classified the 10 distinct content types that work best for SEO. In this Whiteboard Friday, he explains those types and how to use them effectively in your content marketing strategy.
When it comes to certain kinds of backlinks, avoiding penalties can be a gray area. In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and help you benefit.