Ranking and Visibility
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Is your local business visible to potential customers online? If the answer is anything other than an enthusiastic and confident YES, then this local SEO checklist is for you. Miriam Ellis is here to help you identify which key points of your local SEO plan you've taken care of, and which still need some love.
Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines. Explore key insights from this 160-page document that details just what they're looking for in a webpage.
Will changing page title tags and other metadata have a negative impact on search ranking and visibility? Learn more in this Q&A post.
Ever wondered about the correlation between site traffic and engagement and Google rankings? How do user-based metrics influence rankings? Dive into the data with SimilarWeb's Roy Hinkis!
Is syndicated duplicate content (i.e., identical content that's been published across multiple distinct domains) considered fresh content on an individual domain? This Q&A post explores hypotheses and SEO implications.
Robots.txt, meta robots, and the nofollow tag are all ways to tell search engines how to crawl and index your site. In today's Whiteboard Friday, Rand covers four common use cases of these tools, offering guidance on when you should use one over another.
Opting for a rebrand/redirect or consolidation is a difficult decision to make. In today's Whiteboard Friday, Rand offers some guidance for those marketers who are wondering if it's the right path.
My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.
There are many pages on the Web that are filled with data in the form of tables, and Google is including some of that tablular data in search results in places that may surprise you. Here's how it works, and how you can take advantage.
Every time this website owner 301-redirects their site to a new location, traffic disappears almost completely. This Q&A post troubleshoots the cause of these traffic drops and looks at a few potential solutions.