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A good search engine does not attempt to return the pages that best match the input query. A good search engine tries to answer the underlying question. If you become aware of this you'll understand why Google (and other search engines), use a complex algorithm to determine what results they should return.


In a land ravaged by pandas, one man will teach you everything you need to know about duplicate content. Learn how to spot duplicates in the wild and stop them in their tracks.


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Seeing a stark decrease in rankings after a website redesign? This Q&A post explores a few potential reasons why.


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What factors influence whether a site appears in Local Pack results on a Google SERP? This Q&A post explores several hypotheses.


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Does increasing word count automatically help content rank better? Learn what the SEO community thinks in this Q&A post.


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Can search engines crawl PDFs? How can website owners get the most SEO value out of linked-to .PDF files? This Q&A post looks at a few hypotheses and solutions.


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How does using the canonical tag impact indexation and search visibility? This Q&A post explores how search engines interpret the use of this tag on a webpage.


When a client in the healthcare vertical decided to shake up their internal business objectives and migrate to a new website domain, R/GA turned to deep-data duo, Moz Pro and STAT Search Analytics, to help them conduct SERP research, competitive intel, and advanced search analytics.