Showing 177 results
Discover the surprising impact of brand keywords for OpenAI, showcasing the power of creating demand out of thin air and dominating search results in this insightful brand success story.
Is the Nearby filter navigation actually making Google’s SERPs more local? Find out more through Miriam’s research.
Lily Ray shares actionable tips to navigate the evolving landscape of Google Discover to help boost your site's visibility.
Discover key statistics on Google's Search Generative Experience and their impact on SEO, ads, and user experience. Dive into the latest trends shaping the search landscape in this insightful Whiteboard Friday with Tom Capper.
Categories: Search Engines
Dr. Peter Meyers discusses a volatile SERP with reference to a reduction of indented results, which occurred before the August 2023 algorithm update.
Zoe takes a deep dive into topical authority, a Google ranking factor. Learn about what it is, how to earn it, and, importantly, how to strategically develop topical relevance.
Categories: Search Engines
Learn more about Moz's new metric, Brand Authority, which solves the difficult task of quantifying brand strength.
Twitter’s rebrand to 'X' poses significant SEO challenges, as Twitter's brand equity is deeply rooted in millions of branded searches that may not directly carry over to the new 'X' brand. This could potentially lead to a considerable loss of search traffic for a prolonged period. This rebrand is one to watch for SEOs worldwide.
Tom compares Google Bard and the New Bing, and shares his first impressions of both AI integrations.
Categories: Search Engines
So much has already happened in local search this year. Let’s dive into the most interesting new things we’ve seen in the first three months of 2023!
Categories: Local SEO Search Engines