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What is robots.txt, and how does it impact a website's search visibility? How do you create SEO-friendly robots.txt files? Learn in this article.
Whereas robots.txt file directives give bots suggestions for how to crawl a website's pages, robots meta directives provide more firm instructions on how to crawl and index a page's content. Learn more about what robots meta directives are all about and how to use them in this article.
Learn what schema.org structured data is and why it matters for search engine optimization.
Hypertext Transfer Protocol (or HTTP) response status codes are returned whenever search engines or website visitors make a request to your server. This article covers the SEO best practices for using and interpreting these status codes. Dive in!
Why does page speed matter for SEO, and how can you impact the speed of your own website? Learn the basics in this article.
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. Learn about the multidisciplinary and often complex CRO process in this article.
Domain names are the unique, human-readable Internet addresses of websites. Learn about the different types of domains and SEO best practices for optimizing domains in this article.
A URL (Uniform Resource Locator), more commonly known as a "web address", specifies the location of a resource (such as a web page) on the internet. Learn how URLs work and why they matter in this article.
What is canonicalization? How do you implement the canonical tag on a webpage, and why does it matter for search engine optimization? Learn in this article.
Redirection isn't just a matter of using the right HTTP status code. Learn about the SEO implications of redirection and best practices for success in this article.