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Tracking success in content marketing can be tough, and effectively reporting on it can be even harder. Learn about collecting necessary metrics from a variety of tools, then walk through a downloadable spreadsheet designed to help you in your reporting efforts.
For all but the fewest of brand's, content strategy comes down to creating content—blogs, ebooks, infographics, etc. That's a losing game. This webinar walks through placing strategy at the forefront, allowing it to guide the discovery, design, and creation process.