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Consumer feedback is an essential gift to local businesses, helping them continuously improve customer satisfaction, but it can be both effectively given and gratefully received with a little extra care for civility on both sides.
Google's AI search results are meant to quickly deliver information to searchers, but it is delivering misinformation that ranges from plain bizarre to perilous to public health. Miriam rounds up some of the oddest AI overviews we've seen, explains why we’re being exposed to this feature, and focuses on a famous reality-check anecdote.
In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice.
What good is winning the algorithm if you’ve lost the human? What would happen if you were OK with sacrificing a high ranking to get more people to thank you for how much you educated them? In this article, discover Wil’s two new approaches to SEO and content using social media.
Explore the aftermath of Google's March Core Update and Spam Updates and uncover four major trends shaping the search landscape.
Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday.
Categories: Technical
Discover the impact of cognitive bias on SEO and how to leverage the psychology of your audience to improve rankings, click-through rates, and brand reputation.
Categories: Keyword Research
Discover the aftermath of Google's targeted crackdown on reputation abuse. Analyze significant losses, identify patterns, and investigate the impact it has had on major brands.
Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness.
Categories: Content Marketing
Discover the potential of BigQuery for SEO. Dive deep into advanced internal link analysis and enhance your SEO strategies.