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In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.
From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.
Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers to form lasting business relationships.
Categories: Local SEO
Tasmin shares her tips on how to make AI your content marketing sidekick. Optimize every step of the process, from generating ideas to crafting headlines and simplifying your writing.
Categories: Content Marketing
If searchers continue chatting with GenAI answer engines, it will be more critical than ever for marketers to track and monitor search results.
With this workflow, you’ll successfully identify your site’s current Difficulty benchmark to help you focus your research, set goals, streamline resource allocation, and set expectations for stakeholders.
Miriam takes you through how to create engaging videos step-by-step using Canva. Let your local business come to life on film!
Find out how to use ChatGPT to help you build out a customer journey for your website in this Whiteboard Friday episode with Grace Frohlich.
Categories: User Experience
Explore the intricate world of Google Discover and elevate your content strategy with insights from top SEO experts.
Move the needle faster, get quicker SEO buy-in, and show strategic improvements with Dhanya’s technical SEO audit tips and templates.
Categories: Technical