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In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain.
Categories: Keyword Research
Miriam touches on all of the top local SEO takeaways from MozCon 2023, including tips on local link categorization, video SEO, and diverse takes on AI.
Categories: Local SEO
Using AI tools like ChatGPT for content creation can offer marketers the allure of simplifying the writing process, but it comes with risks. To leverage AI effectively, Bethan Vincent has detailed guidelines for balancing creativity with caution.
Categories: Content Marketing
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure.
Learn more about Moz's new metric, Brand Authority, which solves the difficult task of quantifying brand strength.
Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before, during, and after those periods.
Categories: Technical
Twitter’s rebrand to 'X' poses significant SEO challenges, as Twitter's brand equity is deeply rooted in millions of branded searches that may not directly carry over to the new 'X' brand. This could potentially lead to a considerable loss of search traffic for a prolonged period. This rebrand is one to watch for SEOs worldwide.
Learn about the importance of digital PR and link-building in this article by Kelsey Libert. Discover how can you consistently earn media coverage, while avoiding spammy link networks.
Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to communicate wins and balance relationships with stakeholders.
Discover how to maximize the potential of Google Ads through AI and machine learning in this article. Learn how to prioritize your ecommerce data, leverage 1st party data, optimize product images, titles, and descriptions, and build a comprehensive shopping feed. Discover the benefits of Google Merchant Center's automatic improvements to ensure up-to-date and high-quality data.