The Science of Writing Must-Click Headlines on Social Media

Presented by Courtney Seiter on March 25, 2014

There's not much that the team at Buffer does without consulting science and testing for ourselves – and that includes writing magnetic headlines. In this Mozinar, former journalist and current Buffer Content Crafter, Courtney Seiter will show you how to write irresistible headlines with a little help from sociology, psychology, and Buffer's own recent research. By the time you leave, you'll also have a game plan for A/B testing your own headlines and vetting potential content for proven success.