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A Funny Thing Happened On My Way to the Store Blog

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This YouMoz entry was submitted by one of our community members. The author’s views are entirely their own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz.

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A Funny Thing Happened On My Way to the Store Blog

This YouMoz entry was submitted by one of our community members. The author’s views are entirely their own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz.

I did a search for "plumbersurplus blog" today because I couldn't remember the URL of it off the top of my head. Of course, the link I wanted was right at the top of the Google results, but when I clicked through, I saw this:

Plumber surplus blog screenshot 

"That's odd," I thought.  The URL in my address bar reads: http://www.plumbersurplus.com/blog/. I click on the blog home page link (logo) and I get the same address bar URL, but the search suggestions disappear.
 Plumber Surplus Blog - Regular Shot 

My theory is that PlumberSurplus is using a personalization tool that delivers content based on referring keywords, because Google can't control how a page is displayed post-click, can it?  Can it??? This is what happens with the same search through MSN: Plumber Surplus Blog Screenshot from MSN 
  • Cache date in MSN - March 4
  • Date of post displayed -  January 31
Silly Yahoo! and Ask didn't show the correct link in the top 50 results, so I just gave up on them. I don't think this is Google's doing, or MSN's.  Do you think this is a good idea? Are any of you using this on your website or blog? If so, what are your reasons? 
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About
Linda Bustos is an Ecommerce Analyst with Elastic Path Software, and blogs regularly at the Get Elastic Ecommerce Blog (getelastic.com)

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