Manage or Track a Site
Manage or Track a Site

Track and improve a website’s SEO by analyzing rankings, page optimization, site crawl data, and link metrics, ensuring maximum visibility and growth.

Domain Overview
Domain Overview

Get a comprehensive snapshot of any site's keyword topics, authority, performance, and digital health.


Keyword Explorer
Keyword Explorer

Discover and prioritize the best keywords to target.


Link Research
Link Research

Do comprehensive link analysis, smarter content ideation, and link prospecting.


Competitive Research
Competitive Research

Gain a competitive edge in the SERPs by finding keyword gaps and top competing content.


On-Page Grader
On-Page Grader

Enter a URL and keyword to receive step-by-step recommendations for optimizing a page’s SEO performance.

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Gain more exposure with Moz Local
Gain more exposure with Moz Local

Maximize your local SEO by managing your business listings and online reputation in one place.

Gain more exposure with Moz Local
Gain more exposure with Moz Local

Maximize your local SEO by managing your business listings and online reputation in one place.

Leverage the power of data with Moz API
Leverage the power of data with Moz API

Plug into the Moz API to build or enhance your custom data tools and dashboards.

Leverage the power of data with Moz API
Leverage the power of data with Moz API

Plug into the Moz API to build or enhance your custom data tools and dashboards.

Take your skills to new levels with Moz Academy
Take your skills to new levels with Moz Academy

Upskill and get certified with on-demand courses & certifications.

Take your skills to new levels with Moz Academy
Take your skills to new levels with Moz Academy

Upskill and get certified with on-demand courses & certifications.

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Stay ahead of the curve with our latest updates! Explore valuable product enhancements, the most recent feature releases, and exciting company news.

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We’re excited to announce that we have rolled out an update to our system to provide you with more accurate and [...]
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The new and improved Keyword Gap is now available! Previously released in beta, This powerful tool helps you identify [...]

The latest from the Moz Blog

We wrote the blog on SEO — literally. Since its humble beginnings in 2004, this is where SEO happens.

How To Find A Competitor's Keywords — Next Level

How To Find A Competitor's Keywords — Next Level

How I Grew SEOFOMO Into an Email Marketing Empire — Whiteboard Friday

How I Grew SEOFOMO Into an Email Marketing Empire — Whiteboard Friday

I’ve Had It! We Need to Stop the Fearmongering and “SEO Is Dead” Narrative

I’ve Had It! We Need to Stop the Fearmongering and “SEO Is Dead” Narrative