Welcome to the Q&A Forum
Browse the forum for helpful insights and fresh discussions about all things SEO.
8/24/2017 Voice is the next interface in computing. As a marketer, can you afford to sit and wait until it disrupts your industry, or should you take action? This guide tells you how.
4/5/2017 The State of Content Marketing Survey told us that 92% of marketers don't have a clear plan for content marketing. The only answer: the constant content approach.
1/16/2017 Could programmatic delivery be the answer to the challenges of content distribution and promotion in the future? Simon Penson thinks so. Read on to discover how this new method of paid content delivery could help you.
6/30/2016 Are you leaving your most valuable assets unloved and at the mercy of underperformance? Simon Penson walks you through a process to assess and score your static content, identify areas of improvement, and create the kind of content that may earn you a slice of the Knowledge Graph pie.
3/24/2016 Content marketing is big business, but are brands taking it far enough? Here Simon Penson argues that Brand as Publisher is the next step.
11/18/2015 Planning your content marketing campaigns for 2016? This indispensable guide will help you ensure each one is a hit all the way through. Plus, a free downloadable campaign planner!
4/8/2015 In this post, Simon details a new content process designed to take advantage of the trend toward long-tail keywords by tying your content to more specific search opportunities.
12/3/2014 Building out a content strategy fit for your audience is a difficult process. Content flow is the metric you've been waiting for to make that much easier.
9/11/2014 This post looks at how Facebook Graph Search is improving and, as a result, is becoming one of the most powerful tools around for the modern marketer.
6/26/2014 Creating a content strategy can be a complex process, especially when you throw multi-device consumption into the mix. Here we look at how you can create the perfect process for getting it right every time.
4/30/2014 If a recently filed patent is any clue, Google is now working on major algorithmic changes to measure authority outside of followed links. Find out more about how brand mentions play an increasingly important part in that mix.
3/26/2014 How can a creative task like content ideation be concretely organized into a step-by-step process? By calling a brainstorm, and breaking it into eight discrete stages. Find out about those stages in this post.
9/10/2013 For most business owners social is a toy. The marketing equivalent of that friend we all have outside our professional lives that you just don’t talk to your work colleagues about. Even though they are really the life and soul of the party.
1/10/2013 Rand’s recent WBF about co-occurrence was a real wake up call for those still transfixed with link building practices of old. While anchor text based links may still have some effect, there is little arguing the fact that the factor’s importance is dwindling. In its place are things like social signals, link age, and, most importantly, a growing reliance on relevancy and how that is deciphered.
3/29/2012 Unless you have had your head buried in the sand in recent months you’ll know that content marketing and outreach is THE critical off page technique to ensure the long-term success of your business.
11/17/2011 When working on large ecommerce sites focus can be a key issue, especially where budgets may be limited. Selling in budget increases can also be extremely hard to do when faced with clients, rightfully, expecting great returns on their money. It's an issue our agency comes across a lot and so we have invested a huge amount of time and brainpower in working out the...
9/6/2011 If you read part one of our post panda content strategy series you will have learned the basics of how to go about planning your content for the post-Panda world. As we know this new algorithm/algorithm filter has placed a great deal more emphasis on QUALITY content and there is no better place to look for inspiration than specialist magazines when searching for ways to improve your writing for targeted visitors...
8/11/2011 As a one-time editor the Panda update was a bit of a 'Hallelujah' moment. It was the point in time when past boardroom 'rants' actually came to fruition – that content is the ONLY thing of true value to an audience and that its time would come around again. Those 'half full' writers, fed up with watching helplessly as 'their' audiences migrated online...