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Mike_Arnesen

@Mike_Arnesen

Joined Last Online Location Portland, OR

Job Title: Founder & CEO

Company: UpBuild

MikeArnesen.com

Favorite Thing about SEO
Constant strategic and personal evolution

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130

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Blog Posts

The Search Marketer's Guide to ItemRef & ItemID

7/12/2016 Structured data has never been more important than it is today. This post will help you implement semantic markup and structured data with greater ease and enable you to create a more robust and complete web of linked data on your website (and beyond).

Semantic Analytics: How to Track Performance and ROI of Structured Data

10/28/2014 Mike Arnesen shares how to use Google Tag Manager to track the ROI of your site's structured data. Plus, learn how to leverage your markup to produce "semantic analytics."

How to Prepare for Author Rank and Get the Jump on Google

9/21/2012 If you're like me and you have your finger on Google’s pulse on a daily basis, you’ve undoubtedly heard of Author Rank. However, I honestly don’t think it’s received its due attention and if you were AFK for a few days or don’t have the option to be “jacked into the feed”, you may have missed it entirely.

Mike Arnesen is the Founder & CEO of UpBuild. A 10-year industry veteran and thought leader (whatever that is) in SEO and analytics, Mike spends his days going down technical marketing rabbit holes and working to improve UpBuild’s culture like it’s his job. In a previous life, Mike was the Director of Analytics & Optimization at an agency you may or may not have heard of. With UpBuild, Mike’s goal is to build a new breed of marketing agency with borderline dangerous idealism. UpBuild exist so web geeks (like Mike) can do awesome work, in amazing work environments, for clients they’re stoked to be working with. We’re hiring. Get in touch.